Tal Kedem is the founder and head designer of her eponymous brand. Born and raised in Jerusalem, Tal spent endless hours on the sewing machine, teaching herself to sew and cut patterns using her mother’s German Burda style pattern magazines. As her curiosity for fashion grew, so did her skill. A growing passion for fashion ultimately guided Tal through her journey as a designer.

Always pushing forward, even during hard personal times, the sewing machine and Burda magazines always accompanied her. Tal launched her career in fashion as a pattern maker. As she gained experience in the industry, her techniques and skills grew stronger and more unique. After this, it seemed only natural that Tal would evolve her career into designing wedding gowns. Tal established her bridal wear line in 2016 . Her brand carries her aspirations for every woman to feel confident and empowered while expressing her own sense of style on her wedding day.

Tal developed her bridal ‘Main’ line as a launch for her brand. In 2018, she created the luxury line of the brand: the ‘Premium’ line. Her collections are now requested worldwide.